A 1.5-million-square-foot evening playground of dancing fountains, sub-zero ice bars, world cuisine and a Khan El-Khalili-style bazaar - the heart of Sharm's after-dark scene, free to enter and open until 2 AM every night.
Soho Square is the after-dark heart of Sharm El Sheikh - a 1.5-million-square-foot pedestrian plaza inside the Savoy Resort on White Knight Beach that combines a dancing fountain, an Ice Bar, the nine-screen Culturama show, a Khan El-Khalili-themed bazaar of more than 60 shops, and over 50 restaurants and bars in a single walkable square.
Opened in 2008 by the Savoy Group, the square was designed as a one-stop alternative to the haggle-heavy Old Market - somewhere families, couples and friend groups could spend an entire evening eating, shopping and being entertained without leaving the gates. It became Sharm's flagship night-time venue almost immediately and now welcomes thousands of visitors a night during high season. There is no entry fee, security screening at the main gates keeps the atmosphere relaxed, and almost every venue stays open until well after midnight.
The plaza is laid out around a central fountain, with the bazaar streets, restaurants and entertainment buildings radiating outward in concentric rings. Bronze animal sculptures, illuminated trees and themed arches give it a stage-set quality that comes alive once the sun goes down. Most TripAdvisor reviewers describe Soho Square as "Sharm at night, in one place" - and that is exactly what it is designed to be.
Quiet and mostly empty until early afternoon. The square officially opens at 1 PM, but the bazaar shops, kids' arcade, ice rink, bowling alley and tennis courts are the main daytime draws. Good for hot-afternoon shopping in the shaded arcades when you want to escape the beach.
Sharm's busiest night-time venue. From 7 PM the dancing fountain runs hourly shows, the trees and arches light up, and the restaurants and bars fill up. Live music, magic shows and DJ sets run on most weekends; Saturday parties at Soho House are the headline event.
One of the most family-friendly venues in Sharm. Security gates, no traffic inside the square, a kids' zone with ball pits and arcade games, ice skating, bowling, and restaurants with kids' menus. Most parents stay until 11 PM-midnight without issues, even with very young children.
Soho Square packs more after-dark activities into a single venue than anywhere else in Sharm El Sheikh. Here are the six things that consistently get the most attention from visitors and reviewers.
The signature attraction. The Soho Square dancing fountain runs hourly from 7 PM to midnight, with each performance lasting around 10 minutes. Synchronised water jets shoot up to 15 metres high, choreographed to music and coloured lights. Free to watch from the surrounding plaza - arrive 5 minutes early on weekends to get a clear view.
One of only a handful of permanent ice bars in the Middle East. The walls, bar, glasses and even the stools are carved from solid ice, and the room is kept at -5 °C. Parkas and gloves are provided at the entrance. Sessions last about 25 minutes and a cocktail is included with the ticket - book at the door, and check it is open before queueing.
A nine-screen multimedia journey through 5,000 years of Egyptian history, narrated in English with optional headsets in other languages. Shows last 30 minutes and run several times a night - particularly worth seeing if you are not visiting Cairo or Luxor on this trip. Excellent for kids old enough to sit still.
A themed re-creation of Cairo's famous Khan El-Khalili, with more than 60 shops along narrow alleyways. You will find papyrus art, perfumes and oils, gold and silver jewellery, leather goods, Bedouin textiles, T-shirts and souvenirs. Prices are higher than Old Market - haggle hard, and check several stalls for the same item before buying.
The Savoy entertainment complex inside Soho Square offers a 12-lane bowling alley, an indoor ice skating rink with skate hire, billiards, table tennis and floodlit tennis courts. All rentable by the hour and bookable on the spot. Great rainy-day or hot-afternoon backup options for families with children.
Soho Square is Sharm's biggest live-events venue. The annual calendar includes the Christmas lighting switch-on (early December), Pink October breast-cancer awareness run, Eid Al Adha festival, summer concerts, New Year's Eve gala and Egypt Got Talent live shows. Most events are free to attend with normal entry; check the official Soho Square calendar for the current schedule.
More than 50 restaurants, cafes and bars line the square - from premium steakhouses to casual gelato counters. These are the eight venues that consistently top TripAdvisor's nearby-restaurants ranking and are worth booking ahead on weekends.
Greek & seafood · ★ 4.8 (1,531 reviews)
The square's standout for grilled fish and Greek mezze. Whitewashed walls, blue accents and tables spilling into the plaza. Order the fresh catch by the kilo, the grilled octopus and a carafe of house white. Mid- to upper-mid price range; book a terrace table for sunset.
International & vegetarian · ★ 4.9 (900 reviews)
The flagship Saturday-night party venue. International menu with strong vegetarian options, live DJ from 10 PM most weekends, and a glass-walled bar overlooking the fountain. Smart-casual dress; reservations essential after 9 PM.
Lebanese & Mediterranean · ★ 4.8 (1,243 reviews)
Reliably the best-value full meal in Soho Square. Hummus, mixed grills, shisha, fresh juices and Lebanese desserts at prices closer to Old Market than the rest of the plaza. Two-course Lebanese dinner with mocktail comes in at roughly £20 per person.
Chinese & Indian · ★ 4.9 (1,602 reviews)
Soho Square's most-reviewed restaurant. Sharing-style Chinese and Indian classics, a long noodle and curry list, and one of the best-rated kitchens in Sharm. Excellent for groups - the family-style sharing platters are designed for it.
Desserts, Italian & cocktails · ★ 4.9 (1,270 reviews)
Right on the fountain plaza, with the best front-row seats for the dancing fountain show. Italian gelato, espresso, signature cocktails and dessert plates. Drop in for an after-dinner ice cream and stay for the 9 PM show.
Premium steakhouse · ★ 4.7 (1,288 reviews)
The square's go-to for a serious steak dinner. Imported beef, classic steakhouse sides, an actual wine list, and white-tablecloth service. The most expensive sit-down option in Soho Square; expect a £40-60 spend per person with wine.
American classics & live music
The familiar Hard Rock formula - burgers, ribs, fajitas, a memorabilia wall and a stage. Live cover bands play most nights from 9:30 PM. A reliable safe-bet for kids who are tired of trying new food, and a fun late-night drink stop for the adults.
British pub fare & live sport
Proper British pub with imported draught beer, fish and chips, Sunday roast, and big screens for Premier League and Champions League matches. The most popular spot in Soho Square for British holidaymakers and a good late-night option after the kitchens close.
Soho Square is the premium night-time venue in Sharm El Sheikh - expect prices roughly 30-50% higher than Old Market for the same dish. Service is included on most bills (10-12%); an extra 5-10% in cash for good service is normal. Tap water is not safe to drink in Sharm; bottled water is on every menu.
Everything you need to time your visit, find the gates and avoid the most common visitor mistakes.
Soho Square is open daily from 1:00 PM until 2:00 AM. Most shops are closed before 4 PM; the bazaar, restaurants and fountain area come fully alive after 7 PM. The plaza stays busy until midnight on weeknights and to closing time on Fridays and Saturdays.
Arrive around 6:30-7:00 PM. You will catch the trees and arches being switched on, get to the first fountain show at 7 PM, finish dinner before the 9 PM rush, and still see the busiest hour of the night. Expect to spend at least 2-3 hours; most visitors stay 4 hours.
Savoy Resort, White Knight Beach, Sharm El Sheikh 46628, Egypt. Coordinates 27.9774° N, 34.3776° E. The main entrance is on Sharm El Maya Road; rideshare drivers know the venue by name. Look for the "SOHO Square" lit signage above the security gate.
Easiest by Uber or InDrive (5-15 minutes from anywhere in Sharm; EGP 100-250). Many hotels run a free evening shuttle - ask reception. If you self-drive, free parking is available outside the gates. Avoid unmetered street taxis at the entrance, especially on the way back.
Entry is free. Bag and pat-down screening at the main gates - the same as a hotel lobby check, no queue most of the time. No drone, professional camera or alcohol from outside is allowed in. There is a tourist police presence inside the plaza 24/7.
Smart-casual is the norm. Beachwear and bare chests are not allowed inside. Modest dress is appreciated but not enforced - shorts, T-shirts and sundresses are all fine. Drinking alcohol is permitted only inside the licensed venues, not in the open plaza.
The entire plaza is flat, paved and step-free, and main concourses are wide enough for wheelchairs and pushchairs. Accessible toilets are next to the central fountain. The Ice Bar and Culturama theatre are step-accessible; bowling and ice skating are not.
Soho Square is about 10 km / 10 minutes by car from central Naama Bay, 15 minutes from Sharm El Sheikh International Airport (SSH), and 5 minutes from most Sharks Bay hotels. It pairs well as the second half of an evening that starts in Naama Bay.
Soho Square is a perfect evening cap to a day on the water or in the desert. These are six Sharm-based excursions our guests most often combine with a Soho Square night out - book direct with us for local pricing and free hotel pickup.
Half-day private city tour visiting the Sharm El Sheikh Museum, Al Sahaba Mosque, Old Market and the Soho Square area. The classic "see the city" run.
Three-hour desert sunset on a quad bike, camel ride at the Bedouin camp, BBQ dinner under the stars. Back to your hotel by 9 PM - in time for Soho Square.
Slow-paced sunset tour to a working Bedouin village. Sweet tea, traditional dinner, stargazing and a short camel ride. Returns around 10 PM.
Full-day 4x4 trip to Egypt's flagship marine reserve - snorkel the Shark and Yolanda reefs, lunch on the beach, swim in the Magic Lake. Back by 5 PM.
Full-day boat trip to the Tiran Island reef system - four reef stops, full snorkel kit, lunch and drinks on board. Spot dolphins on a calm day.
Early-morning quad-bike run through the desert at sunrise, with a short camel ride and Bedouin breakfast. Back at the hotel by 10 AM - the rest of the day is yours.
Soho Square is the night cap. Here is what to fill the rest of your Sharm trip with.
Our full guide to Sharm's must-see attractions - reefs, deserts, mosques, markets, museums and the best day-trip add-ons. Updated every season.
The complete Sharm El Sheikh travel guide - when to go, where to stay, getting around, money, safety, food and culture. Read this before you book.
Soho Square's older, scruffier, cheaper sibling. Bedouin-style alleys, tea houses, fish restaurants and hard-haggle souvenir stalls. Worth a separate evening.
The architectural showpiece of central Sharm - a vast white-and-gold mosque with both Ottoman and Mamluk influences. Stunning at sunset.
The famous cliff-top lounge cafe at Hadaba - cushions, lanterns, sea breeze and Sharm's best sunset view. The opposite-mood evening to Soho Square.
The full Egyptra catalogue of Sharm-based excursions - reef trips, desert safaris, day-trips to Cairo, Petra and Luxor, plus private city tours.
Quick answers to the questions visitors ask us most often before they go - including the five "People also ask" questions Google surfaces for "Soho Square Sharm El Sheikh".
Soho Square is a 1.5-million-square-foot open-air entertainment, dining and shopping plaza inside the Savoy Resort on White Knight Beach in Sharm El Sheikh. It opened in 2008 as the city's flagship after-dark destination and combines a dancing fountain, an Ice Bar, the nine-screen Culturama multimedia show, a Khan El-Khalili-themed bazaar with 60+ shops, more than 50 restaurants and bars, ice skating, bowling, tennis and a kids' zone in one walkable square.
Soho Square sits inside the Savoy Resort on White Knight Beach in the Sharks Bay area of Sharm El Sheikh, South Sinai, about a 10-minute taxi from Naama Bay and 15 minutes from Sharm El Sheikh International Airport. Coordinates: 27.9774° N, 34.3776° E. The full postal address is Savoy Resort, White Knight Beach, Sharm El Sheikh 46628, Egypt.
Soho Square is open daily from 1:00 PM until 2:00 AM. It is most worth visiting in the evening: arrive around 6:30-7:00 PM to catch the first dancing fountain show at 7:00 PM and the lights coming on across the plaza. The square stays busy until well after midnight, especially on weekends and during seasonal events.
No. Entry to Soho Square is free for everyone. You only pay for what you choose to do inside - food and drink at the restaurants and bars, shopping in the bazaar, ice skating, bowling, the Culturama show or seasonal events. Security screening at the gates keeps the atmosphere family-friendly.
At Soho Square you can watch the dancing fountain shows that run hourly from 7 PM, drink at the sub-zero Ice Bar, watch the nine-screen Culturama history-of-Egypt show, shop the Khan El-Khalili-themed bazaar of 60+ stores, go ice skating or bowling, eat at more than 50 restaurants spanning Lebanese, Greek, Italian, Chinese, Indian, British and American cuisines, and catch live concerts and seasonal events such as Egypt Got Talent and the Christmas lighting switch-on.
The Soho Square dancing fountain runs hourly from 7:00 PM until midnight, every day. Each performance lasts about 10 minutes and combines synchronised water jets, coloured lights and music. The show is free to watch from the surrounding plaza and is the single most popular activity in the square - arrive a few minutes early on weekends to get a clear view.
Yes. Soho Square is one of the most family-friendly venues in Sharm El Sheikh. There is security screening at the gates, a dedicated kids' zone with ball pit, slides and arcade games, ice skating, bowling, tennis and a tenpin alley, plus restaurants with kids' menus. The fountains, bronze animal statues and illuminated trees give children plenty to look at, and most parents stay until 11 PM-midnight without issues.
From Naama Bay or any Sharm El Sheikh hotel, the easiest option is a taxi or ride-hailing app such as Uber or InDrive - the trip takes 5-15 minutes depending on where you are staying and costs roughly EGP 100-250 (about £3-5 / $4-7). Many hotels also run a free shuttle bus to Soho Square in the evening; ask at reception. If you drive yourself, free on-site parking is available outside the gates. Avoid negotiating with unmetered street taxis at the entrance on the way back.